Christmas is well on the way now and for many of us the worry of being able to get everyone their much longed for gifts is something that is hard to deal with.
Christmas is a truly magical time of year but the pressures of financing everything can make this happy time dampened by the pressure.
There are however ways around this with Black Friday being one of the best ways to save a fortune in the run up to Christmas.
Amazon are streets ahead when it comes to Black Friday and have taken things a step further this year with a super quirky pop-up experience in the heart of Soho Square to celebrate.
I was lucky enough to be invited along to the launch last night where we got the chance to see what is going to be on offer and listen to the thoughts behind Black Friday from retail expert – Clare Bailey.
Claire was explaining that for most of us over the years we have realised that giving money is a better option of gifting as the January sales start the minute Christmas finishes and all those gifts we have spend our hard earned money on are dramatically reduced.
However there is no thought or love behind gifting people with cash so being able to make huge savings before christmas is a great way to allow people to enjoy giving an actual gift.
The pop-up shop is a way of showcasing over 100 curated Black Friday deals with the addition of being able to try out games in their super cool games room, take part in games for your chance to win some great prizes and partake in workshops from Amazon Handmade Artisans, YouTube stars and TV chefs.
I had a wonderful evening meeting talented sellers from Amazon Marketplace such as the lovely Lavinia the owner of Lavolio who makes delicious and beautifully packaged handmade chocolates. And the guys behind Cozy Glow candles that would certainly give that well know candle male a run for their money!
They have such passion for their brand which makes their products so much more appealing.
One room in the shop was set up like a beauty salon where I was treated to a hair makeover from GHD and tried out some fabulously vibrant Max Factor lipstick that lasts for an amazing 24 hours.
The shop is open from 12.30-7.30 from Tuesday 21st November until Friday 24th November and is certainly worth a trip for a fantastically interactive shopping experience and some fantastic bargains.